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01/26/2021

Member News

York Public Relations Forms Strategic Alliance with Atlanta-based Stanton Law’s David Adams

Financial services organizations will now have access to both crisis public relations services and legal
counsel to successfully navigate emergencies while adhering to state and federal laws

ATLANTA, Jan. 26, 2021 – York Public Relations, the nation’s only brand awareness and crisis PR firm
dedicated exclusively to financial institutions and fintechs, announced today that it has formed a strategic
alliance with Atlanta-based Stanton Law, a firm specializing in business, employment and transactional
law.

As part of the alliance, York Public Relations will work with David Adams, who has represented financial,
private equity and non-financial institutions for nearly 20 years. Through the relationship, financial
services organizations will now have access to both crisis public relations services and experienced legal
counsel to successfully navigate emergencies while adhering to state and federal laws.
“The financial industry is one of the most highly regulated industries in America and must navigate a
litany of laws and requirements under the best of times,” said Adams. “But in a crisis, such as a compliance
violation or data breach, specialized counsel is critical. It is also critical to manage any reputational
damage. With our alliance with York Public Relations, we’re able to offer that critical counsel in difficult
circumstances.”

Adams’ experience includes financing transactions, mergers, acquisitions and expansions. He has
completed over 70 M&A transactions. Additionally, he counsels his clients on data security, cyber risk and
compliance with federal and state consumer financial protection laws and regulations. Adams leads the
transaction practice at Stanton Law which includes real estate transactions, financial institution regulatory
compliance, state and federal securities law registrations, equity and debt offerings, and problem asset
resolution for mid-sized local and regional financial institutions and other businesses.

Adams has published more than 30 articles in a variety of publications including the Fulton County Daily
Report, The Corporate Board magazine and a number of banking journals. He has been listed as a Georgia
Super Lawyers “Rising Star” and named to GeorgiaTrend magazine’s Legal Elite. In 2014, he was named to the University of Georgia Alumni Association’s 40 Under 40. He is also a graduate of Leadership Georgia.

Adams was a member of the Ethics and Professionalism Committee for the State Bar of Georgia and
chaired the subcommittee that revised the introduction to the law school programs used by all law
schools and every lawyer in the state of Georgia.

“The likeliness of a crisis – whether it’s a cybersecurity attack or a regulatory action – is rising,” said Mary
York, CEO of York Public Relations. “Financial institutions must not only have a plan to navigate
reputational damage during a crisis, but they must also have sound counsel for legal matters. That’s why
we are working with David. He has a proven track-record for supporting and advising his clients on state
and federal compliance laws and cybersecurity matters, among other areas within the financial industry.
By working together, we’re able to support our mutual clients to the fullest.”

While the likeliness of crises is rising and the legal impact can be severe, there is also a substantial impact
to customer retention if not handled well. According to York Public Relations’ latest consumer survey,
“The 2020 Financial Institution Crisis Survey,” the overwhelming majority of Americans (84%) would cut
ties with their financial institution following certain crises, with the number one deterrent being
FDIC/government violations (56%). Data breaches and cybersecurity fraud is also a top crisis that could
cause banks to lose customers, with more than 2 in 5 Americans (42%) saying they would leave a bank if it
experienced this.

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About York Public Relations
York Public Relations is the nation’s only brand awareness and crisis public relations firm dedicated
exclusively to financial institutions and fintechs. The firm serves clients ranging from community banks
and credit unions, early- and late-stage fintech startups, and public and privately-held financial
technology companies. For more information, please visit www.yorkpublicrelations.com.

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