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RegTech Pioneer, Continuity, Selects William Mills Agency as Public Relations Agency of Record

ATLANTA, Aug. 2, 2017 – William Mills Agency, the largest independent public relations and content marketing firm specializing in the financial industry, announced today that it has been selected to provide PR services to New Haven, Conn.-based Continuity, a regulatory technology (RegTech) company that provides automated compliance management solutions for financial institutions of all sizes. Continuity’s RegTech solutions, RegControls and RegAdvisor Pro, cost-effectively reduces regulatory burdens and mitigates compliance risks by utilizing automation and cloud technology to ease compliance management tasks. These solutions are designed to integrate all aspects of compliance management including: interpretation of regulatory issuances, intuitive task delegation, vendor management and reporting. “William Mills Agency is by far an established leader in providing strategic public relations, and I have relied on their expertise at other organizations for more than a decade,” said Mike Nicastro, CEO of Continuity. “We believe their proven methodology will further position Continuity as the trusted provider of RegTech solutions for the financial services industry.” “As the industry’s regulatory environment becomes more complex, RegTech companies like Continuity will play an increasingly important role in helping financial institutions remain compliant,” said William Mills, III, CEO, William Mills Agency. “We are thrilled to have the opportunity to help share their story.” About Continuity Continuity is a leading provider of Regulatory Technology (RegTech) solutions that automate compliance management for financial institutions of all sizes. Our solutions are designed to automate all aspects of compliance management, from interpretation of regulatory issuances through intuitive task delegation, vendor management, and board reporting. Continuity serves hundreds of institutions across 40 states. For more information, please visit About William Mills Agency Founded in 1977, the Atlanta-based company has established its reputation in the industry through successful execution of media relations, marketing services and crisis communications campaigns for hundreds of companies ranging in size from entrepreneurial start-ups to large, publicly traded corporations throughout North America, Europe and India. For more information, please visit

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