TIMBERVILLE, VA USA January 18, 2018 - F&M Bank of Virginia has launched Squirrel, a Personal Financial Management (PFM) platform powered by Geezeo, a leading Fintech firm offering integrated digital financial management. The $700 million community bank is offering customers a fully integrated, white label digital financial management solution, and will benefit from Geezeo’s engagement banking platform, which enables financial institutions to leverage data to deliver highly relevant content from within the online banking environment. Squirrel provides customers a digital solution, allowing them to make informed financial decisions while enhancing engagement with the bank, which drives growth and retention rates. Community banks like F&M Bank are in a position to offer integrated services to compete with larger financial institutions and neo banks while empowering consumers to take better control of their finances. Geezeo analytics work with aggregated, transactional and behavioral data, giving bank marketers insight and actionable conclusions from the most important aspects of a customer’s financial life. Customers can learn about Squirrel’s features and register at http://squirrel-fmbank.com/ “We knew we wanted to enhance our digital prowess and offer customers a solution to help them manage their financial well-being,” said Dean Withers, CEO of F&M Bank. “We are excited to launch Squirrel and look forward to leveraging digital and data to foster long-lasting relationships and mutually reward customer relationships.”
About F&M Bank
F&M Bank serves the Shenandoah Valley with 13 full-service branches, a network of ATMs, and a wide variety of financial services. Both individuals and businesses find the organization's local decision-making, and up-to-date technology provide the kind of responsive, knowledgeable, and reliable service that only a progressive community bank can. F&M Bank has grown to over $750 million in assets and boasts over 160 full and part-time employees. Its conservative approach to finances and sound investments, along with excellent customer service, has made F&M Bank profitable and continues to pave the way for a bright future.
Geezeo is a financial technology (Fintech) firm that enhances the digital banking experience via its white label retail and business digital financial management solutions. Purposely integrated within a financial institution’s online banking and mobile platforms, Geezeo helps empowers consumers and businesses to gain more financial control, better manage daily and long-term finances and reduce banking friction. To help financial institutions drive the digital shift, Geezeo leverages data within its Engagement Banking Marketing Platform resulting in relevant, data-driven content facilitating interaction between the FI and the online user.